Miami’s leading luxury concierge, lifestyle, and event management agency serving corporate and private clientele.
With over 16 years in the industry we have access to Miami’s most sought-after experiences and world-class services. Our dynamic network includes entrepreneurs, restaurateurs, celebrities, artists, designers and leaders from distinguished brands and corporations worldwide. Our work is distinguished by our drive for detail, customization and customer service.
Corporate partners trust us to curate bespoke travel itineraries, unforgettable client experiences, premier product launches and red carpet events, and spirited team outings. Private clients rely on our unparalleled service for their personal travels, luxury accommodations and intimate, once-in-a-lifetime moments.
“We couldn’t find that truly memorable, five-star level of service in Miami – so we created REED. Clean execution. Exceptional customer service. Unforgettable experiences.” – Joan Hutchinson, Co-Founder & CEO
Jorge Navarro Reed, better known as ‘Jicamon’, is a celebrated hospitality professional with over 30 years of experience. Inspired by his family’s business and raised in a world of international hospitality and lifestyle, Jicamon has long understood the value of premium customer service and its impact on extraordinary experiences. And, it’s this very philosophy that catapulted his launch of REED Concierge alongside co-founder and longtime friend Joan Hutchinson.
Drawn to The Magic City from annual visits growing up, for Jicamon, Miami is not only ‘home’ but the pivotal city to build a world class concierge and lifestyle services brand. After graduating Miami Dade College with the highest honors, Jicamon received a scholarship to Florida International University where he earned his degree in Marketing and Business. Throughout this period of work and academia, his career evolved originally – harnessed by the power of word of mouth recommendations and long lasting relationships. His world travel and luxury marketing expertise brought his skills to the forefront – by popular demand. After a first call from his best friend asking him to put together an epic Miami itinerary for a life milestone, Jicamon was engaged by his local and international network. He has worked with Miami’s hottest clubs and five-star hospitality groups, and curated personalized experiences for professional athletes, world soccer champions, Formula 1 drivers and stars such as Will Smith, Eduardo Verastegui, Luis Miguel, Maluma, Marc Anthony – and the list goes on. His trusted connections with the celebrity set, fostered through years of relationships and collaborations, came with many privileges. In 2019, he had the opportunity to contribute to and appear on the MTV LA production of Roberto Palazuelo’s top-rated Netflix reality series “Palazuelos Mi Rey.” From organizing epic FIFA World Cup and Formula 1 Grand Prix experiences and transatlantic excursions, to intimate A-list gatherings and once-in-a-lifetime events in Miami, Las Vegas, New York City and Los Angeles, clients rely on Jicamon’s exclusive network and premium concierge operations.
In work and in his personal time, Jicamon celebrates the good life. His propensity for socializing – meeting incredible people – and keen sense for ‘the best’ in culture, style and hospitality have defined some of REED’s most memorable experiences. When he’s not working you’ll find him out on the water, cultivating his love for cinematography, or traveling the world with friends and family.
A powerhouse of business development and brand strategy, REED Concierge’s Co-Founder and Chief Executive Officer Joan Hutchinson began her career as a digital marketer at Google in San Francisco. There, as the West Coast tech scene exploded, Joan’s entrepreneurial prowess kicked in. She founded ModelsMT, a hiring agency specializing in staffing promotional events and conferences in marketing and technology. Through ModelsMT, Joan collaborated with top corporations across the gaming, solar, car racing and software industries, including Zynga, Samsung, Ixia, and Sungrow. In this leadership role, she became known for her professionally detailed and customer service-driven approach to client management.
After several years of growth and success, Miami called her back – this time, to stay. Combining the business philosophies she cultivated through ModelsMT, a powerful network and a double decade-long relationship with Jorge Reed, the two joined forces to bring world-class concierge and lifestyle services to the Miami market.
A biochem graduate of New York University, Joan’s academic education underscores the power of connectivity and functionality. Of course, these days the chemistry she fosters is that between her team, industry colleagues and clients in order to expand the REED network. When she’s not working, you’ll find her toasting with friends at Pao, twisting pasta at Carbone, power serving on the tennis court, or staying cozy at home with her family.
REED Concierge offers bilingual communications, serving clients in English and Spanish
Director of Operations
Social Media Manager